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  1. Home
  2. Details for: Consumer Behaviour
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Consumer Behaviour

By:
  • Sethna, Zubin
Contributor(s):
  • Blythe, Jim
Material type: TextTextPublisher: Los Angeles: SAGE Publications, 2019Edition: 4th editionDescription: xxiii, 549 p. 24 cmISBN:
  • 9781526450012
Subject(s):
  • -- Consumer Behaviour in Context. -- Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix . -- The Decision Making Process and Brand Interaction. -- Innovation and Digital Technologies. -- Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism. -- Sociological Issues in Consumer Behaviour. Reference Groups -- Age
LOC classification:
  • HF5415.32.S48
  • Holdings ( 1 )
  • Title notes ( 1 )
  • Comments ( 0 )
Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Books Asian University for Women Library Non-fiction General Stacks HF5415.32 .S48 (Browse shelf(Opens below)) 01 Available 029835
Total holds: 0
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HF5415. 1265.S393 The New Rules of Marketing & PR : How to Use Content Marketing, Podcasting, Social media, AI, Live video, and Newsjacking to Reach Buyers Directly HF5415.127.A54 The Long Tail: Why the Future of Business Is Selling Less of More HF5415.153 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant HF5415.32 .S48 Consumer Behaviour HF5415.5.G856 Unreasonable Hospitality : The Remarkable Power of Giving People More Than They Expect HF5429.B45 Retail Management : A Strategic Approach HF5429.C652 A Buyer's Life : A Concise Guide to Retail Planning and Forecasting

Includes index

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