Consumer Behaviour
Sethna, Zubin.
Consumer Behaviour - 4th edition. - xxiii, 549 p. 24 cm
Includes index
9781526450012
2018960432
--Consumer Behaviour in Context.--Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix .--The Decision Making Process and Brand Interaction.--Innovation and Digital Technologies.--Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism.--Sociological Issues in Consumer Behaviour. Reference Groups -- Age.
HF5415.32.S48
Consumer Behaviour - 4th edition. - xxiii, 549 p. 24 cm
Includes index
9781526450012
2018960432
--Consumer Behaviour in Context.--Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix .--The Decision Making Process and Brand Interaction.--Innovation and Digital Technologies.--Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism.--Sociological Issues in Consumer Behaviour. Reference Groups -- Age.
HF5415.32.S48