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Consumer Behaviour
Material type:
TextPublisher: Los Angeles: SAGE Publications, 2019Edition: 4th editionDescription: xxiii, 549 p. 24 cmISBN: - 9781526450012
- -- Consumer Behaviour in Context. -- Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix . -- The Decision Making Process and Brand Interaction. -- Innovation and Digital Technologies. -- Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism. -- Sociological Issues in Consumer Behaviour. Reference Groups -- Age
- HF5415.32.S48
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
| Books | Asian University for Women Library | Non-fiction | General Stacks | HF5415.32 .S48 (Browse shelf(Opens below)) | 01 | Available | 029835 |
Total holds: 0
Includes index
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