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Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix . The Decision Making Process and Brand Interaction. Innovation and Digital Technologies. Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism. Sociological Issues in Consumer Behaviour. Reference Groups -- Age (Topical Term)

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Preferred form: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix . The Decision Making Process and Brand Interaction. Innovation and Digital Technologies. Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism. Sociological Issues in Consumer Behaviour. Reference Groups -- Age

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Work cat.: (BDCtgAUW)12617: Sethna, Zubin. 72342, Consumer Behaviour /