Consumer Behaviour (Record no. 12617)

MARC details
000 -LEADER
fixed length control field 01011nam a22002535i 4500
001 - CONTROL NUMBER
control field 20698719
003 - CONTROL NUMBER IDENTIFIER
control field BDCtgAUW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230416125833.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181005s2019 cau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018960432
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526450012
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency BDCtgAUW
Modifying agency BDCtgAUW
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32.S48
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sethna, Zubin.
9 (RLIN) 72342
245 10 - TITLE STATEMENT
Title Consumer Behaviour
250 ## - EDITION STATEMENT
Edition statement 4th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles:
Name of producer, publisher, distributor, manufacturer SAGE Publications,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 549 p.
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Consumer Behaviour in Context.
-- Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix .
-- The Decision Making Process and Brand Interaction.
-- Innovation and Digital Technologies.
-- Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism.
-- Sociological Issues in Consumer Behaviour. Reference Groups -- Age.
9 (RLIN) 72343
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Blythe, Jim.
9 (RLIN) 72344
887 ## - NON-MARC INFORMATION FIELD
Source of data 7
Content of non-MARC field Papia Akter
888 ## -
-- 8
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Asian University for Women Library Asian University for Women Library General Stacks 05/04/2023 KI (COPION)   HF5415.32 .S48 029835 06/04/2023 01 8820.00 06/04/2023 Books