Integrated Advertising, Promotion, and Marketing Communications

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Material type: Text

TextPublication details: Boston : Pearson, 2022Edition: 9th edDescription: 469p. ill.; 28cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	Asian University for Women Library	Non-fiction	General Stacks	HF5415.123 .C58 (Browse shelf(Opens below))	Available		029901

Total holds: 0

Previous		No cover image available						Next
Previous	HF5415. K6314 Principles of Marketing	HF5415 .W545 The Administration Of Marketing And Selling	HF5415.12.G7 Contemporary Cases in Retail Operations Management	HF5415.123 .C58 Integrated Advertising, Promotion, and Marketing Communications	HF5415.1265.R9233 Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns	HF5415. 1265.S393 The New Rules of Marketing & PR : How to Use Content Marketing, Podcasting, Social media, AI, Live video, and Newsjacking to Reach Buyers Directly	HF5415.127.A54 The Long Tail: Why the Future of Business Is Selling Less of More	Next

Includes bibliographical references and index

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