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Integrated Advertising, Promotion, and Marketing Communications

Clow, Kenneth E.

Integrated Advertising, Promotion, and Marketing Communications - 9th ed. - Boston : Pearson, 2022 - 469p. ill.; 28cm.

Includes bibliographical references and index

ISBN: 9781292411217

Subjects--Topical Terms:
Communication in marketing. Advertising.

LC Class. No.: HF5415.123C58

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