Integrated Advertising, Promotion, and Marketing Communications (Record no. 12706)

MARC details
000 -LEADER
fixed length control field 00723nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BDCtgAUW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230527110218.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230525b bg ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292411217
040 ## - CATALOGING SOURCE
Original cataloging agency BDCtgAUW
Transcribing agency BDCtgAUW
Modifying agency BDCtgAUW
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123C58
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
Relator term author
9 (RLIN) 72725
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 469p.
Other physical details ill.;
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing. Advertising.
9 (RLIN) 72726
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
Relator term author
9 (RLIN) 72727
887 ## - NON-MARC INFORMATION FIELD
Source of data 8
Content of non-MARC field Papia Akter
888 ## -
-- 8
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Asian University for Women Library Asian University for Women Library General Stacks 18/05/2023 KI (COPION) 10956.00   HF5415.123 .C58 029901 25/05/2023 25/05/2023 Books