Integrated Advertising, Promotion, and Marketing Communications (Record no. 12706)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BDCtgAUW |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230527110218.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230525b bg ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292411217 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BDCtgAUW |
| Transcribing agency | BDCtgAUW |
| Modifying agency | BDCtgAUW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123C58 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| Relator term | author |
| 9 (RLIN) | 72725 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 469p. |
| Other physical details | ill.; |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. Advertising. |
| 9 (RLIN) | 72726 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| Relator term | author |
| 9 (RLIN) | 72727 |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Source of data | 8 |
| Content of non-MARC field | Papia Akter |
| 888 ## - | |
| -- | 8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Asian University for Women Library | Asian University for Women Library | General Stacks | 18/05/2023 | KI (COPION) | 10956.00 | HF5415.123 .C58 | 029901 | 25/05/2023 | 25/05/2023 | Books |