Amazon cover image
Image from Amazon.com

Mastering Fashion Marketing

By: Contributor(s): Material type: TextTextSeries: Palgrave master seriesPublication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.Description: xviii, 376 p. : ill., plans ; 24 cmISBN:
  • 9781403919021
Subject(s): LOC classification:
  • HD9940.A2J33
Online resources:
Contents:
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Books Asian University for Women Library Non-fiction General Stacks HD9940.A2 J33 (Browse shelf(Opens below)) 01 Available 029868
Total holds: 0
Browsing Asian University for Women Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HD9940. A2F37 Fashion Marketing HD9940.A2G68 Fashion Buying HD9940.A2G68 Fashion Buying HD9940.A2 J33 Mastering Fashion Marketing HD9940.A2 L48 Fashion marketing communications / HD9940.A2 P583 Mastering Fashion Buying and Merchandising Management HD9940.A2 S484 Fashion Buying: From Trend Forecasting to Shop Floor

Includes bibliographical references (p. 351-353) and index.

The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.

There are no comments on this title.

to post a comment.