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Mastering Fashion Marketing

By: Contributor(s): Material type: TextTextSeries: Palgrave master seriesPublication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.Description: xviii, 376 p. : ill., plans ; 24 cmISBN:
  • 9781403919021
Subject(s): LOC classification:
  • HD9940.A2J33
Online resources:
Contents:
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Books Asian University for Women Library Non-fiction General Stacks HD9940.A2 J33 (Browse shelf(Opens below)) 01 Available 029868
Total holds: 0

Includes bibliographical references (p. 351-353) and index.

The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.

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