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Fashion marketing communications / Gaynor Lea-Greenwood.

By: Material type: TextTextPublisher: Chichester, West Sussex : John Wiley & Sons, Ltd, 2013Description: xi, 203 pages : color illustrations ; 25 cmISBN:
  • 9781405150606
Subject(s): LOC classification:
  • HD9940.A2 L48
Contents:
Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications.
Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Asian University for Women Library Non-fiction General Stacks HD9940.A2 L48 (Browse shelf(Opens below)) Available 029913
Total holds: 0

Includes bibliographical references and index.

Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications.

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