Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

By:

Ryan, Damian [author.]

Material type: Text

TextPublisher: New York : KoganPage, 2021Edition: Fifth editionDescription: xxii, 426 pages : illustrations (black and white) ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781789666038
9781789666014

Subject(s): Additional physical formats: ebook version :: No titleLOC classification:

HF5415.1265.R9233

Contents:

Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.

Summary: The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Books	Asian University for Women Library	Non-fiction	General Stacks	HF5415.1265.R9233 (Browse shelf(Opens below))	01	Available	Purchased		029861

Total holds: 0

Browsing Asian University for Women Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous	No cover image available							Next
Previous	HF5415 .W545 The Administration Of Marketing And Selling	HF5415.12.G7 Contemporary Cases in Retail Operations Management	HF5415.123 .C58 Integrated Advertising, Promotion, and Marketing Communications	HF5415.1265.R9233 Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns	HF5415. 1265.S393 The New Rules of Marketing & PR : How to Use Content Marketing, Podcasting, Social media, AI, Live video, and Newsjacking to Reach Buyers Directly	HF5415.127.A54 The Long Tail: Why the Future of Business Is Selling Less of More	HF5415.153 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant	Next

Previous edition: 2017.

"Online resources"--Cover.

Includes index.

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

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