Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 72726

003 - CONTROL NUMBER IDENTIFIER

  • control field: BDCtgAUW

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20230525113256.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 230525|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: BDCtgAUW
  • Transcribing agency: BDCtgAUW

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Communication in marketing. Advertising

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (BDCtgAUW)12706: Clow, Kenneth E. author 72725, Integrated advertising, promotion, and marketing communications, 2022