Marketing management. (Record no. 18274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788nam a2200313Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | AUWbook002796 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BDCtgAUW |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260406155238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220908s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120327993 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BDCtgAUW |
| Transcribing agency | BDCtgAUW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.M35224 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip, |
| Relator term | author. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 729 pages. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social sciences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Wholesale trade. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Europe. |
| 9 (RLIN) | 80084 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Relator term | author. |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Content of non-MARC field | BRAC |
| Source of data | 2982 |
| 888 ## - | |
| -- | 2982 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Source of classification or shelving scheme | Library of Congress Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| c | BK |
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