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Blue ocean strategy : how to create uncontested market space and make competition irrelevant

Kim, W. Chan.,

Blue ocean strategy : how to create uncontested market space and make competition irrelevant - Boston, Mass. : Harvard Business School Press, 2005.

ISBN: 1591396190

Subjects--Topical Terms:
Business.
Commerce.
Market segmentation.
New products.

LC Class. No.: HF5415.153.K53

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