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Buying In: The Secret Dialogue Between What We Buy and Who We Are

Walker, Rob

Buying In: The Secret Dialogue Between What We Buy and Who We Are - New York Random House Ms. Jinnie Garrett (022844) 2008 - xxi, 291 p.

ISBN: 978-1-4000-6391-8

Subjects--Topical Terms:
Brand name products
Business names
Branding (Marketing)
Marketing

LC Class. No.: HF5415.1255.W35

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