Made to Stick: Why Some Ideas Survive and Others Die
Heath Chip
Made to Stick: Why Some Ideas Survive and Others Die - New York Random House 2008 - 323 p.
"978-1-4000-6428-1
Collective memory
Contagion (Social psychology)
Context effects (Psychology)
Emotions
Human behavior
Social psychology
Sociology
HM1033.H43
Made to Stick: Why Some Ideas Survive and Others Die - New York Random House 2008 - 323 p.
"978-1-4000-6428-1
Collective memory
Contagion (Social psychology)
Context effects (Psychology)
Emotions
Human behavior
Social psychology
Sociology
HM1033.H43