The Fundamentals of Fashion Management
Dillon, Susan.
The Fundamentals of Fashion Management - Second Edition. - vii, 192p. : ills. ; 24 cm.
Revised edition of the author's The fundamentals of fashion management, 2012.
Includes bibliographical reference and index.
The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management.
9781474271219 (pbk. : alk. paper)
2017006380
Clothing trade--Management.
Fashion merchandising.
Fashion merchandising--Study and teaching.
Fashion design--Study and teaching.
Advertising--Fashion.
HD9940.A2D55
The Fundamentals of Fashion Management - Second Edition. - vii, 192p. : ills. ; 24 cm.
Revised edition of the author's The fundamentals of fashion management, 2012.
Includes bibliographical reference and index.
The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management.
9781474271219 (pbk. : alk. paper)
2017006380
Clothing trade--Management.
Fashion merchandising.
Fashion merchandising--Study and teaching.
Fashion design--Study and teaching.
Advertising--Fashion.
HD9940.A2D55