Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina,

Designing brand identity : an essential guide for the entire branding team - Fifth edition. - xi, 324 pagesages : chiefly color illustrations ; 29 cm.

Includes bibliographical references ( pages 310-311) and index.

9781118980828

2017022067


Advertising--Brand name products.
Brand name products.
Branding (Marketing).
Trademarks--Design.

HD69.B7W44