000 00745nam a2200253Ia 4500
001 AUWbook009247
003 BDCtgAUW
005 20260201153341.0
008 220908s9999 xx 000 0 eng d
020 _a1591396190
040 _aBDCtgAUW
_cBDCtgAUW
050 _aHF5415.153.K53
100 1 _aKim, W. Chan.,
_eauthor.
_957540
245 1 0 _aBlue ocean strategy :
_bhow to create uncontested market space and make competition irrelevant
260 _aBoston, Mass. :
_bHarvard Business School Press,
_c2005.
650 0 _aBusiness.
650 0 _aCommerce.
650 0 _aMarket segmentation.
650 0 _aNew products.
_957544
700 1 _a Mauborgne, Renee.,
_eauthor.
_985784
888 _22982
942 _cBK
_00
_2lcc
945 _cBK
999 _c9404
_d9404
887 _a BRAC