000			02347cam a2200325 i 4500
001			AUWBook012611
003			BDCtgAUW
005			20260201154055.0
008			201030s2021 caua 001 0 eng d
010			_a 2020949366
020			_a9781529718508
040			_a _aBDCtgAUW _cBDCtgAUW
050	0	0	_aHF5823.H185
100	1		_aHackley, Christopher E., _eAuthor. _972405
245		0	_aAdvertising & promotion : _b
246	3		_aAdvertising and Promotion
250			_aFifth edition
260			_a : _b, _c.
264		1	_aLos Angeles : _bSAGE, _c2021.
300			_axiv, 404 pagesages : _billustrations (colour) ; _c24 cm.
504			_aIncludes bibliographical references ( pages 374-395) and index.
520			_a"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher.
650		0	_aAdvertising.
650		0	_aAdvertising _xBrand name products.
650		0	_aAdvertising _xSocial aspects.
650		0	_aSales promotion.
700	1		_aHackley, Rungpaka Amy, _eAuthor. _972416
888			_22982
942			_2lcc _cBK _n0
999			_c16238 _d16238 _cAdvertising _v2fast _0(OCoLC)fst00797511 _cAdvertising _xBrand name products _v2fast _0(OCoLC)fst00797554 _cAdvertising _xSocial aspects _v2fast _0(OCoLC)fst00797762 _cBusiness and Management _v2eflch _cBusiness and Management _v2ukslc _cSales promotion _v2fast _0(OCoLC)fst01103868
887			_22982 _a BRAC