000			02775cam a2200301 i 4500
001			AUWBook012469
003			BDCtgAUW
005			20260201154049.0
008			140303s2014 nyua b 001 0 eng
010			_a 2014004509
020			_a9780143127796
040			_a _aBDCtgAUW _cBDCtgAUW
042			_apcc
050	0	0	_aPE1421 .P56
100	1		_aPinker, Steven, _d1954- _971914
245		0	_aThe sense of style : _bthe thinking person's guide to writing in the 21st century!
260			_a : _b, _c.
264		1	_aNew York: _bPenguin Books _c2014.
300			_aviii, 359 pagesages : _billustrations ; _c22 cm.
504			_aIncludes bibliographical references ( pages 331-338) and index.
520			_a" A short and entertaining book on the modern art of writing well by New York Times bestselling author Steven Pinker Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care? In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the 21st century, Pinker doesn't carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow,and an ability to savor and reverse-engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right"--
520			_a"Pinker has a lot of ideas and sometimes controversial opinions about writing and in this entertaining and instructive book he rethinks the usage guide for the 21st century. Don't blame the internet, he says, good writing has always been hard. It requires imagination, taking pleasure in reading, overcoming the difficult we all have in imaging what it's like to not know something we do know"-- _cProvided by publisher.
650		0	_aEnglish language _xGrammar. _971916
650		0	_aEnglish language _xStyle. _971915
888			_22982
942			_2lcc _cBK _n0
999			_c16230 _d16230 _cLANGUAGE ARTS & DISCIPLINES / Style Manuals. _cREFERENCE / Writing Skills _v2bisacsh
887			_22982 _a BRAC