| 000 | 00723nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | BDCtgAUW | ||
| 005 | 20230527110218.0 | ||
| 008 | 230525b bg ||||| |||| 00| 0 eng d | ||
| 020 | _a9781292411217 | ||
| 040 |
_aBDCtgAUW _cBDCtgAUW _dBDCtgAUW |
||
| 050 | _aHF5415.123C58 | ||
| 100 |
_aClow, Kenneth E. _eauthor _972725 |
||
| 245 | _aIntegrated Advertising, Promotion, and Marketing Communications | ||
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bPearson, _c2022 |
||
| 300 |
_a469p. _bill.; _c28cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aCommunication in marketing. Advertising. _972726 |
||
| 700 |
_aBaack, Donald. _eauthor _972727 |
||
| 887 |
_28 _aPapia Akter |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c12706 _d12706 |
||
| 888 | _28 | ||