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010 _a 2020945627
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020 _a9781789666038
020 _a9781789666014
035 _a(OCoLC)on1197767172
040 _aUKMGB
_beng
_cBDCtgAUW
_erda
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042 _alccopycat
050 0 0 _aHF5415.1265.R9233
100 1 _aRyan, Damian.
_eauthor.
_972581
245 1 0 _aUnderstanding Digital Marketing :
_bA Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
250 _aFifth edition
264 1 _aNew York :
_bKoganPage,
_c2021.
300 _axxii, 426 pages :
_billustrations (black and white) ;
_c24 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aPrevious edition: 2017.
500 _a"Online resources"--Cover.
504 _aIncludes index.
505 0 _aIntroduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.
520 _aThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
650 0 _aInternet marketing.
_972582
650 0 _aSocial media.
_972583
650 0 _aStrategic planning.
_972584
650 0 _aMarketing
_xManagement.
_972585
650 7 _aBUSINESS & ECONOMICS / Commerce.
_2bisacsh
_972586
650 7 _aInternet marketing.
_2fast
_0(OCoLC)fst00977272
_972587
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
_972588
650 7 _aSocial media.
_2fast
_0(OCoLC)fst01741098
_972589
650 7 _aStrategic planning.
_2fast
_0(OCoLC)fst01134371
_972590
650 7 _aMarketing
_2nbdbt
_972591
776 0 8 _iebook version :
_z9781789666021
887 _26
_aPapia Akter
906 _a7
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_ccopycat
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