000			01871cam a2200337 a 4500
001			15494324
003			BDCtgAUW
005			20230416112326.0
008			081022s2009 enkae b 001 0 eng
010			_a 2008045140
020			_a9781403919021
035			_a(OCoLC)ocn263498193
040			_aDLC _cBDCtgAUW _dBWKUK _dBWK _dYDXCP _dCDX _dBWX _dCUD _dDLC
050	0	0	_aHD9940.A2J33
100	1		_aJackson, Tim, _d1963- _972488
245	1	0	_aMastering Fashion Marketing
260			_aBasingstoke [England] ; _aNew York : _bPalgrave Macmillan, _c2009.
300			_axviii, 376 p. : _bill., plans ; _c24 cm.
440		0	_aPalgrave master series _972489
504			_aIncludes bibliographical references (p. 351-353) and index.
505	0		_aThe customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
650		0	_aFashion merchandising. _972490
700	1		_aShaw, David, _d1947 December 17- _972491
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
887			_26 _aPapia Akter
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c12649 _d12649
888			_28