| 000 | 01011nam a22002535i 4500 | ||
|---|---|---|---|
| 001 | 20698719 | ||
| 003 | BDCtgAUW | ||
| 005 | 20230416125833.0 | ||
| 008 | 181005s2019 cau 000 0 eng | ||
| 010 | _a 2018960432 | ||
| 020 | _a9781526450012 | ||
| 040 |
_aDLC _beng _erda _cBDCtgAUW _dBDCtgAUW |
||
| 050 | _aHF5415.32.S48 | ||
| 100 | 1 |
_aSethna, Zubin. _972342 |
|
| 245 | 1 | 0 | _aConsumer Behaviour |
| 250 | _a4th edition. | ||
| 264 | 1 |
_aLos Angeles: _bSAGE Publications, _c2019. |
|
| 300 |
_axxiii, 549 p. _c24 cm |
||
| 500 | _aIncludes index | ||
| 650 |
_xConsumer Behaviour in Context. _xUnderstanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix . _xThe Decision Making Process and Brand Interaction. _xInnovation and Digital Technologies. _xPsychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism. _xSociological Issues in Consumer Behaviour. Reference Groups -- Age. _972343 |
||
| 700 |
_aBlythe, Jim. _972344 |
||
| 887 |
_27 _aPapia Akter |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c12617 _d12617 |
||
| 888 | _28 | ||