TY  - BOOK
AU  - Kim,W.Chan
AU  -  Mauborgne,Renee
TI  - Blue ocean strategy: how to create uncontested market space and make competition irrelevant
SN  - 1591396190
AV  - HF5415.153.K53 
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Business
KW  - Commerce
KW  - Market segmentation
KW  - New products
ER  -