Kim, W. Chan., <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make competition irrelevant 

 - Boston, Mass. :  Harvard Business School Press,  2005. 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Commerce.<br/>Market segmentation.<br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415.153.K53