TY - BOOK AU - Kotler, Philip AU - Agnihotri, Prafulla Y. AU - Armstrong, Gary AU - Haque, Ehsan ul TI - Principles of Marketing SN - 978-81-317-3010-7 AV - HF5415.K636 CY - New Delhi KW - Business KW - Commerce KW - Industrial management KW - Marketing ER -