Kotler, Philip Principles of Marketing: A South Asian Perspective - 13th ed. - New Delhi Prentice Hall/Pearson/Dorling Kindersley Pearson (022059) 2010 - xix, 514 [74] p. ISBN: 978-81-317-3010-7 Subjects--Topical Terms: Business CommerceIndustrial managementMarketing LC Class. No.: HF5415.K636