Kotler Philip <br/><br/>
Marketing Moves:   A New Approach to Profits, Growth, and Renewal 

 - Boston   Harvard Business school press    2002 
 - xii, 191 p. 
<br/><br/><label>ISBN: </label>1-57851-600-5. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing--Management<br/> Telemarketing<br/>Marketing<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.K6313