Kotler Philip <br/><br/>
Marketing management. 

 -  12th ed. 
 - New Delhi   Prentice-Hall    2006 
 - xxxvii, 729 p. 
<br/><br/><label>ISBN: </label>81-203-2799-3. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Europe<br/> Management<br/> Marketing<br/> Wholesale trade<br/>Commerce<br/>Social sciences