Kotler Philip, <br/><br/>
Marketing management. 

 - Twelfth edition. 
 - New Delhi :  Prentice-Hall,  2006. 
 - xxxvii, 729  pages. 
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce.<br/>Management.<br/>Marketing.<br/>Social sciences.<br/>Wholesale trade.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Europe.
<br/><br/><label>LC Class. No.: </label>HF5415.13.M35224