02527cam a2200433 i 4500 AUWbook013083 BDCtgAUW 20260407100548.0 191004t20192019nyua e 001 0 eng d 2018277639 9780062856623 (hardcover) BDCtgAUW BDCtgAUW HD58.8.B772 658.4/063 23 Brown, Tim (Writer on industrial design), Author. 73850 Change by design : how design thinking transforms organizations and inspires innovation / Revised and updated edition. New York : HarperBusiness, an imprint of HarperCollinsPublishers, 2019. ©2019 viii, 294 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. Reintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design. The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. Corporate reorganizations. Corporate reorganizations. fast (OCoLC)fst00879699 Industrial design. 20191 Industrial design. fast (OCoLC)fst01730190 20191 Organizational change. Organizational change. fast (OCoLC)fst01047828 Reengineering (Management). Reengineering (Management). fast (OCoLC)fst01092359 Katz, Barry, Author. 73855 BRAC 8 2982 lcc BK 0 0 0 lcc 0 0 NFIC AUWL AUWL GEN 2024-03-12 Mullick & Bros. HD58.8.B772 030397 2024-03-13 00:00:00 3700.00 2024-03-13 BK 13066 13066