02444cam a2200409 i 4500001001400000003000900014005001700023008004100040010001600081020003100097040002500128050001700153082001800170100005600188245009500244250003300339264007800372264001100450300004700461336002600508337002800534338002700562500002000589505071400609520033301323650003101656650005701687650002301744650004901767650002701816650005301843650003201896650005801928700002601986887001002012888001202022AUWbook013083BDCtgAUW20260407100548.0191004t20192019nyua   e      001 0 eng d  a 2018277639  a9780062856623q(hardcover)  aaBDCtgAUWcBDCtgAUW00aHD58.8.B772 04a658.4/0632231 aBrown, Timc(Writer on industrial design),eAuthor. 0aChange by design :bhow design thinking transforms organizations and inspires innovation /  aRevised and updated edition. 1aNew York :bHarperBusiness, an imprint of HarperCollinsPublishers,c2019. 4c©2019  aviii, 294 pages :billustrations  ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes index.0 aReintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.  aThe subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. 0aCorporate reorganizations. 0aCorporate reorganizations.2fast0(OCoLC)fst00879699 0aIndustrial design. 0aIndustrial design.2fast0(OCoLC)fst01730190 0aOrganizational change. 0aOrganizational change.2fast0(OCoLC)fst01047828 0aReengineering (Management). 0aReengineering (Management).2fast0(OCoLC)fst010923591 aKatz, Barry,eAuthor.  a BRAC 0a822982