TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald.
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 9781292411217
AV  - HF5415.123C58 
PY  - 2022///
CY  - Boston : 
PB  - Pearson
KW  - Communication in marketing. Advertising
N1  - Includes bibliographical references and index
ER  -