Clow, Kenneth E. <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications 

 - 9th ed. 
 - Boston :   Pearson,  2022 
 - 469p.  ill.;  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292411217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing. Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123C58