TY  - BOOK
AU  - Lea-Greenwood,Gaynor
TI  - Fashion marketing communications
SN  - 9781405150606 
AV  - HD9940.A2 L48  
PY  - 2013///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons, Ltd
KW  - Fashion merchandising
KW  - Communication in marketing
KW  - Business communication
N1  - Includes bibliographical references and index; Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications
ER  -