Fashion marketing communications - Lea-Greenwood, Gaynor (Chichester, West Sussex : John Wiley & Sons, Ltd, 2013)
Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications.
Includes bibliographical references and index.
Keywords: Fashion merchandising; Communication in marketing; Business communication