Lea-Greenwood, Gaynor. <br/><br/>
Fashion marketing communications / 
Gaynor Lea-Greenwood. 
 - xi, 203 pages :  color illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications. 
<br/><br/><label>ISBN: </label>9781405150606  
<br/><br/><label>LCCN: </label>2012537412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Communication in marketing.<br/>Business communication.
<br/><br/><label>LC Class. No.: </label>HD9940.A2 L48