The Fundamentals of Fashion Management
- Second Edition.
- vii, 192p. : ills. ; 24 cm.
Revised edition of the author's The fundamentals of fashion management, 2012.
Includes bibliographical reference and index.
The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management.
9781474271219 (pbk. : alk. paper)
2017006380
Clothing trade--Management. Fashion merchandising. Fashion merchandising--Study and teaching. Fashion design--Study and teaching. Advertising--Fashion.