TY  - BOOK
AU  - Johnson, Gerry.
AU  -  Scholes, Kevan.
AU  - Whittington,  Richard 
TI  - Exploring Corporate Strategy 
SN  - 9780273711919
AV  - HD30.28.J648 
PY  - 2008///
CY  - Harlow, England : 
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
KW  - Business planning--Case studies
N1  - Includes index
ER  -