McGoldrick, Peter J. Retail Marketing - Second edition - London ; New York : McGraw-Hill, c2002. - xiii, 362 p. : ill. ; 25 cm. Includes imdex & bibliographical references. ISBN: 9780077092504 £14.95 LCCN: 89013735 Subjects--Topical Terms: Retail trade.Marketing research. LC Class. No.: HF5429.M355