TY  - BOOK
AU  - Sethna,Zubin
AU  - Blythe, Jim.
TI  - Consumer Behaviour 
SN  - 9781526450012 
AV  - HF5415.32.S48 
PY  - 2019///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Consumer Behaviour in Context
KW  - Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix
KW  - The Decision Making Process and Brand Interaction
KW  - Innovation and Digital Technologies
KW  - Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism
KW  - Sociological Issues in Consumer Behaviour. Reference Groups -- Age
N1  - Includes index
ER  -