Sethna, Zubin. <br/><br/>
Consumer Behaviour  

 - 4th edition. 
 - xxiii, 549 p.  24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781526450012  
<br/><br/><label>LCCN: </label>2018960432 
<br/><br/><label>Subjects--Topical Terms: </label>--Consumer Behaviour in Context.--Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix .--The Decision Making Process and Brand Interaction.--Innovation and Digital Technologies.--Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism.--Sociological Issues in Consumer Behaviour. Reference Groups -- Age.
<br/><br/><label>LC Class. No.: </label>HF5415.32.S48