TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the entire branding team 
SN  - 9781118980828
AV  - HD69.B7W44 
PY  - 2018///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Advertising
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
N1  - Includes bibliographical references ( pages 310-311) and index
ER  -