000 00782nam a2200277Ia 4500
003 BDCtgAUW
005 20240809204706.0
008 220908s9999 xx 000 0 und d
020 _a1-59139-619-0
040 _cBDCtgAUW
050 _aHF5415.153.K53
100 _aKim, W. Chan
_957540
_eAuthor
245 0 _aBlue Ocean Strategy:
245 0 _b How to Create Uncontested Market Space and Make Competition Irrelevant
260 _aBoston, Mass.
260 _b Harvard Business School Press
260 _c 2005
650 _a Business
_957541
650 _a Market segmentation
_957542
650 _aCommerce
_957543
650 _aNew products
_957544
700 _a Mauborgne, Renee
_957545
_eAuthor
887 _aPapia Akter
942 _cBK
_00
_2lcc
945 _cBK
999 _c9404
_d9404
888 _28