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008 191004t20192019nyua e 001 0 eng d
010 _a 2018277639
020 _a9780062856623
_q(hardcover)
040 _aTOH
_beng
_cBDCtgAUW
_erda
_dOCLCO
_dKSA
_dIK2
_dVP@
_dBAB
_dUAB
_dNVT
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050 0 0 _aHD58.8.B772
082 0 4 _a658.4/063
_223
100 1 _aBrown, Tim
_c(Writer on industrial design),
_eauthor.
_973850
245 1 0 _aChange by Design:
_bHow Design Thinking Transforms Organizations and Inspires Innovation /
_cTim Brown with Barry Katz.
250 _aRevised and updated edition.
264 1 _aNew York:
_bHarperBusiness, an imprint of HarperCollinsPublishers,
_c2019.
264 4 _c©2019
300 _aviii, 294 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
504 _aIncludes index.
505 0 _aReintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
520 _aThe subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
650 0 _aOrganizational change.
650 0 _aReengineering (Management)
_973851
650 0 _aCorporate reorganizations.
_973852
650 0 _aIndustrial design.
_920191
650 7 _aCorporate reorganizations.
_2fast
_0(OCoLC)fst00879699
_973853
650 7 _aIndustrial design.
_2fast
_0(OCoLC)fst01730190
_920191
650 7 _aOrganizational change.
_2fast
_0(OCoLC)fst01047828
650 7 _aReengineering (Management)
_2fast
_0(OCoLC)fst01092359
_973854
700 1 _aKatz, Barry,
_eauthor.
_973855
887 _27
_aPapia Akter
942 _2lcc
_cBK
_n0
999 _c13066
_d13066
888 _28