| 000 | 02496cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 21782729 | ||
| 003 | BDCtgAUW | ||
| 005 | 20230416123659.0 | ||
| 008 | 201030s2021 caua 001 0 eng d | ||
| 010 | _a 2020949366 | ||
| 020 | _a9781529718508 | ||
| 040 |
_aUKMGB _beng _cBDCtgAUW _erda _dBDCtgAUW |
||
| 050 | 0 | 0 | _aHF5823.H185 |
| 100 | 1 |
_aHackley, Christopher E., _eauthor. _972405 |
|
| 245 | 1 | 0 | _aAdvertising & Promotion |
| 246 | 3 | _aAdvertising and Promotion | |
| 250 | _aFifth edition | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2021. |
|
| 300 |
_axiv, 404 pages : _billustrations (colour) ; _c24 cm |
||
| 504 | _aIncludes bibliographical references (pages 374-395) and index. | ||
| 520 | _a"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher. | ||
| 650 | 0 |
_aAdvertising. _972406 |
|
| 650 | 0 |
_aAdvertising _xSocial aspects. _972407 |
|
| 650 | 0 |
_aSales promotion. _972408 |
|
| 650 | 0 |
_aAdvertising _xBrand name products. _972409 |
|
| 650 | 7 |
_aBusiness and Management. _2eflch _972410 |
|
| 650 | 7 |
_aAdvertising. _2fast _0(OCoLC)fst00797511 _972411 |
|
| 650 | 7 |
_aAdvertising _xBrand name products. _2fast _0(OCoLC)fst00797554 _972412 |
|
| 650 | 7 |
_aAdvertising _xSocial aspects. _2fast _0(OCoLC)fst00797762 _972413 |
|
| 650 | 7 |
_aSales promotion. _2fast _0(OCoLC)fst01103868 _972414 |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc _972415 |
|
| 700 | 1 |
_aHackley, Rungpaka Amy, _eauthor. _972416 |
|
| 887 |
_27 _aPapia Akter |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c12631 _d12631 |
||
| 888 | _28 | ||