TY  - BOOK
AU  - Kim, W. Chan
AU  -  Mauborgne, Renee
TI  - Blue Ocean Strategy
SN  - 1-59139-619-0
AV  - HF5415.153.K53 
CY  - Boston, Mass. 
KW  -  Business
KW  -  Market segmentation
KW  - Commerce
KW  - New products
ER  -